SYAS New Brand Identity
Beginning with a long and glorious heritage in 1907, San Yu Adventist School (SYAS) has been on a journey to facilitate care, compassion, and commitment towards sacred excellence for students, parents and community.
Today, we are excited to announce we are going to rebrand San Yu Adventist School by making various degrees of changes to four main areas of the school, namely the visual identity, school digital platforms, school stationery and school environment. In all these initiatives, our loyalty to vision, mission and core values system remains steadfast.
The first change you will notice is our New School Crest. The new brand identity pays homage to SYAS’s heritage albeit clarified for the modern aesthetic. Expanding on the rich Christian symbolism already evident in both the Chinese name and the original school crest, the new brand identity further concretises the brand positioning of the school. Visually, clean and structural shapes are juxtaposed against the rounded corners to convey the diametric nature of SYAS’ care, competence and discipline.
The rebranding process will take effect in various stages on every platform within a certain time frame until all touchpoints have been covered as part of our rebranding strategic exercise.
Join us on this exciting rebranding journey as we witness together the various changes unfolding during this transitional period.
We take this opportunity to once again, thank you for your continuous support and partnership in making the learning experience in our school an enriching one for your child/ward.